CV

Résumé for Renhua Jiang (a.k.a. Carl Chiang)

Carl Chiang

Carl@CarlChiang.com | +1-416-278-1819


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CO-FOUNDER & MANAGING PARTNER

Toronto, Canada | March 2017 - Present

  • Handles everyday management and creative direction

  • Oversees media relations, marketing, advertising and public relations and has gotten coverage from top publications such as FASHION MAGAZINE, ELLE CANADA,The Globe and Mail, etc.

  • Planned, organized and executed the first archive fashion pop-up gallery and shop in Toronto

  • Coordinated and co-designed an exclusive collaboration with Los Angeles based brand GHSTS

  • Conceptualized and organized Canadian premiere of critically acclaimed fashion documentaries WE MARGIELA and CELEBRATION


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CAMPAIGN MANAGER

Toronto, Canada | June 2016 - December 2016

  • Successfully managed more than 30 programmatic marketing campaigns that met client and profit goals

  • Co-authored in-house training manual for new proprietary system

  • Managed campaign analytics on platforms from DoubleClick and Facebook to DoubleVerify


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BUSINESS INNOVATION MANAGER

Muntinlupa, Philippines | August 2015 - June 2016 | Consulting till present

  • Lead the communications and design team that launched the first FMCG wholesale ordering mobile application in the Philippines

  • Authored multiple press releases and circulation material copy for supermarket and wholesale business and represented business through media appearances and interviews

  • Closed multiple partnerships for grocery delivery business


in Albania

COUNTRY GENERAL MANAGER (MEMBER COMMITTEE PRESIDENT)

Tirana, Albania | July 2014 - June 2015

  • Increased participation in global volunteer exchange program by 55% from the past two years

  • Increased revenue stream by 200 per cent from previous year

  • Optimized social media and digital channels with an increase of more than 5,000 followers, 30,000 website visits and more than 1.7M post reach

  • Rebranded exchange products and created the first branding guidelines and design book


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in the Philippines

PRODCT MANAGER (MEMBER COMMITTEE VICE PRESIDENT FOR VOLUNTEER EXCHANGES)

Quezon City, Philippines | July 2014 - June 2015

  • Increased national volunteer exchange program participation and delivery by 35 per cent

  • Established first sector driven product packaging for AIESEC's Global Citizen Program called 'Teachers of Tomorrow'

  • Managed teams across the top 10 universities in the Philippines

  • Served as entity coach for our satellite offices in Davao, Philippines


Fashion Experience

  • Intern at the David Casavant Archives (NYC | May 2016)

  • Styling Assistant for Everest Isles (NYC)

  • Fashion Assistant at Robert Geller (NYC) NYFW SS18

  • Fashion & Stage Assistant for Raun Larose (NYC) SS18

HR and Marketing Internships

  • JPMorganChase & Co. (PH) | Talent Sourcing Intern

  • Philippine Daily Inquirer (PH) | Classified Ads Intern

Public Relations Internships

  • Ashton Marcus Public Relations (AMPR)


Education

 
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Bachelor of Science in Marketing Management 

Graduated July 2014 Best Undergraduate Thesis | Deans List

 

 
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Graduate Certificate in Public Relations - Corporate Communication

2018; Graduated with Honours

 

Graduate Certificate in Interactive Media Management

2019 Completion